The aesthetic for cottagecore trend has been around for some time but since lockdown, in March, the look has been growing steadily with over 700,000 hashtags relating to it currently on instagram.
In a nutshell cottagecore is what it says on the tin. It’s a hark back to country life style, ditsy prints, antiques, farmhouse style kitchens, crafting, baking and making. After the first few months of lockdown from March this year, when the world literally stopped, we all embraced the slower pace of life. I don’t think there was any celebrity worth their salt on instagram that wasn’t talking about their sour dough starter and as the sun shone and spring sprung, we all started baking, gardening, walking instead of driving and nesting in our homes which was the only place we could spend any time.
It’s an aesthetic I’ve personally always held dear to my heart. A few years ago when I was a little younger, I embraced anything that looked vaguely as though Laura Ingalls, in Little House on The Prairie, would have worn it. In fact one stylist I regularly worked with, used to call it my Victorian orphan Workhouse look, a compliment I was delighted to receive 🙂
Give me an enamel plate, rough linen bedding, a jug of foraged cow parsley picked from a country lane and a nonchalantly placed market basket on a kitchen stool, any day of the week, and in short there you have it, cottagecore.
Sustainabilty and ethical living has been a lifestyle showcased by many influencers over recent years but now propelled through lockdown, this way of living, or certainly this look, has reached the main stream and the High Street.
Below are some reference shots of how to create the look at home. Consider Liberty style small prints on fabrics, lots of antiques, cluttered styling particularly in the kitchen, layered bread boards, open shelves groaning with mismatched crockery and pottery, a reading nook, filled with books and preferably a vintage arm chair, neutral colours on walls or lime plaster paint & natural flooring.
If you want to dress like your home, anything long and floral will do the job with a hand knitted cardigan and prairie style lace up boots, oh and of course a large oversized lace collar, very du jour! For some amazing vintage prairie style dresses, feast your eyes on The Pansy Garden
Heidi style plaits on top of your head an option, possibly based on your age, but hey I’m not judging 🙂
Lets just say 2019 wasn’t one of the best I’ve had. I lost my beloved mum, it doesn’t get much worse really, but strangely, when I looked back over 2019 and really thought about all the things that happened over the year there were some really high points too. For this very reason, I’m so glad that I completed “Unravel Your Year” with Susannah Conway, which was recommended to me by my very wise friend Susan Earlam.
I’ve never been one to look back, always looking forward, trying to remain positive, but looking back can also very often be a positive experience too, so I found. If you think this is something you would benefit from, then I’ve added a link to Susannah’s free download above. There are also lots of goal planning workshops, exercises and downloads online if you feel as though you want this year to be the year for you. A highly recommended one is with Hannah Bullivant.
So the point of this blog is to share my little snippets of Life Advice. Grazia Life Advice is one of my favourite go to Podcasts for nuggets of inspiration from celebrities, writers and creatives. I love that it’s a relatively short podcast and is perfect for when you haven’t got an hour to spend listening to a more in-depth interview. It’s short but full of take aways that would work in your own life. So following a similar format, here are my 10 Life Advice tips and things I’ve learned as I’ve travelled through life and particularly last year.
When you’re going through a bad period in your life and suffering from low self esteem, don’t be afraid to seek help. It doesn’t make you weak, it means you’re strong. There are lots of experts out there that can equip you with the tools you need to move forward. From seeking out self Esteem coaches such as Sas petherick who I worked with during a one day course and later an online Compass course and Lucy Sheridan who is like an instant tonic on her IGTV stories. Both are experts in their field and are very relatable. Some holistic remedies that I’ve found really helpful, are acupuncture and reiki Healing, both known for realigning you and boosting your energy flow. If you are suffering from stress and anxiety then the daily practice of meditation definitely works to make your brain more positive than negative. It’s been scientifically proved, that regular meditation works to increase positive thoughts and I know when I listen to Headspace App on a regular basis, the dark clouds start to shift and I start to feel more energised and positive.
Try new things that you are scared of, they are never as bad as you think they are going to be. You might even surprise yourself and enjoy it? It’s so easy to feel that everyone is judging us and waiting for us to fuck up, but in all honesty most people want you to succeed and they are far too busy, most of the time, thinking about themselves and their own goals. At the end of 2018 I finally accepted my first workshop presentation, after turning down many other offers. I was pretty terrified. Was I going to be teaching people how to suck eggs? was I going to seem unprofessional? would I bring any value to the day? All of these things that most of us think, are usually unfounded. The day was a great success, I got lots of positive feedback and more importantly, I loved it. I have since done another one this year and am hoping that this is now another service I can add to my skill set.
One of the shots from this years ” styling your Christmas Table” part of the workshop run by photographer Jane Burkinshaw with a delicious lunch cooked by Nikki Hill
3. Getting a project off the ground is all about preparation. Don’t rush to get something half baked off the ground, but equally don’t procrastinate too much about the smaller details. Done is better than perfect and ideas evolve over time. Late last year I started a new online antiques business @Theoldpotatostore It still needs branding, a website, professional photography for the website, but over the last year it’s grown more than I could have hoped for and I’ve had a really successful year.
4. Network and engage and don’t be afraid to ask for favours. When I first trained as an Interior Designer and was finding my feet working for free for interior designers and architects, I was told by somebody, to never underestimate the power of networking and they were so right. You don’t have to go to networking events anymore, you can do it from the comfort of your own home, through your phone by just engaging and being present on apps like Instagram and Twitter. It’s amazing the relationships that can be made this way. This year I was asked to assist a very well respected and prolific London stylist on a shoot, for a client I had always wanted to work for and that all came about through our regular online conversations on Instagram.
5. Don’t feel you have to say yes to every opportunity to grow your online presence or your business. Turning down invites, unpaid blog posts or free gifts or experiences, that don’t fit with your own personal style, is the right thing to do. Your followers will instantly recognise anything that’s inauthentic and you could lose more than you would gain by it. If it’s not a product or a subject that you would normally promote, don’t do it. It just devalues you in the long run.
6. Put yourself and your work out there. It’s what creatives call pitching, they all do it and there’s nothing wrong with it. If you don’t have a huge social media following or a website, then it’s going to be very hard for anybody to find you. The arena is overflowing with talent so unless you pitch yourself in that arena, nobody will know about you or your talents. You could be the perfect fit for a particular brand and although you don’t have a large follower number, if your engagement with your followers is strong, that’s got to have more value surely. So share your work on social platforms through posts, stories and IGTV if it doesn’t make you uncomfortable and contact brands you would love to work with if you have a great idea.
7. Be consistent with your projects. If you write a blog, post on Instagram, have an online business, be present as much as you can be. Keep flexing that muscle and it will get stronger. It’s amazing how quickly you can lose an invested audience if you don’t show up for too long.
8. Don’t underestimate the power of a good lipstick and haircut to lift your spirits. As the great Iris Apfel says, colour can raise the dead. It’s always money well spent and both can elevate a very simple outfit from the ordinary to the super stylish. Brittany Bathgate has a great IGTV video on 4 of the best red lipsticks.
9. There’s aways more than one way to skin a cat. If you want to go to a monthly book club but there isn’t one in your area, start one. If you want a get together with your friends, but it’s January and everyone is skint, invite them to yours for a gathering and ask everyone to bring one course to share the cost.If you want to create a more inspirational shoot than you often get the chance to do with your clients, call upon colleagues to create your own. I did this, earlier this year, with a bunch of friends and having a team to help it all come together, made it easy and fun and the outcome was something we were all really proud of, plus we ended up with some lovely new shots for our portfolios. Make life a co-operative and things will be easier to achieve.
10. Don’t let age be a barrier to anything. My mum always used to say that she knew many old people that were young and many young people that were old and as I travel through my life, I realise that is one of the truest things I’ve learnt. Age shouldn’t be a consideration or an excuse to hold you back from doing anything. If you want to wear something because it makes your heart sing, do it, if you want to dye your hair pink, then do it, if you want to retrain to be a graphic designer or potter or anything but feel that that boat has sailed you’re wrong. Get on that course now! If you want to listen to my story about how I retrained, at 42, to do the career I now do as a designer, then you can listen to me and Lauren O’sullivan chatting on her Podcast “Beyond The Stories” Oh recording a podcast was another first for me by the way and another thing I was terrified of but loved it and want to do it all again! Feel the fear and do it anyway!
Happy 2020 to you all. May you all be fearless and have your most successful year to date!
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