Lee Broom’s new retail design for Coast

I am a huge fan of the interior designer Lee Broom and love the way he manages to combine luxury with historical references, while his tongue is firmly in his cheek, genius.

I was interested to see then what he had done with the flagship store for the clothing brand Coast, which is slightly conservative and let’s say safe?

The beautifully delicate colour scheme marries perfectly with the period architectural references and flooring, but this store is very much a 21st century design, like I said, genius!


The brief was to give the customer lots of space to move around the store and for the changing rooms to play an important role. Lee was keen for the space to emulate a high end retail store on Bond Street or Mayfair and I think both client and designer must be delighted with the end result.


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