i Gigi Brighton General Store

I have just ordered the first book written by i Gigi store owners, “A Life Less Ordinary”

The book captures the life journey and the collective style of the stores owners, Zoe & Alex with beautiful and inspiring photography.

As a stylist, it is books like this that provide the daily inspiration I look for in my work and I aspire to create images as compelling as Alex & Zoe have. Their style is timeless and classic, using muted tones and natural textures they create beautiful tableau’s, using their stores stock, mixed with natural found elements.

Their book captures the spirit of their Brighton store perfectly, which stocks furniture and interior accessories, clothes and jewellery, mainly from Scandinavian designers, and has a small cafe selling simple and delicious food using local ingredients.

It’s a good thing that this store is in Brighton, a long way from my home town of Manchester, as I would certainly be in there every day, spending my hard earned pennies. For now the book will have to do!


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